Admin: [CFWK] Wire Commons image into Infobox

2026-09-23T07:34:39Z

[CFWK] Wire Commons image into Infobox

← Older revision		Revision as of 15:34, 23 September 2026
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	{{Infobox company		{{Infobox company
			\| image = Cha Yan Yue Se.jpg
	\| Name = 茶颜悦色		\| Name = 茶颜悦色
	\| English Name = Cha Yan Yue Se		\| English Name = Cha Yan Yue Se

Admin: [CFWK] Enrich drink brand from verified facts (original English)

2026-09-23T06:46:39Z

[CFWK] Enrich drink brand from verified facts (original English)

← Older revision		Revision as of 14:46, 23 September 2026
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	{{#seo:		{{#seo:
	\|title=Cha Yan Yue Se (茶颜悦色) - Chinese Food Wiki		\|title=Cha Yan Yue Se (茶颜悦色) - Chinese Food Wiki
	\|description=Cha Yan Yue Se (茶颜悦色) is a Changsha-rooted Chinese new-tea brand known for guochao aesthetics; encyclopedia ~~stub~~.		\|description=Cha Yan Yue Se (茶颜悦色) is a Changsha-rooted Chinese new-tea brand known for guochao aesthetics and cautious regional expansion; encyclopedia entry.
	}}		}}

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	\| English Name = Cha Yan Yue Se		\| English Name = Cha Yan Yue Se
	\| Foundation = 2013		\| Foundation = 2013
	\| Founder =		\| Founder = Lü Liang (reported)
	\| Location = Changsha, Hunan~~, China~~ (regional stronghold; selective expansion)		\| Location = Changsha, Hunan (regional stronghold; selective multi-city expansion)
	\| Products = Made-to-order Chinese-style milk tea and tea drinks		\| Products = Made-to-order Chinese-style milk tea and tea drinks
	\| Homepage =		\| Homepage =
	}}		}}

	'''Cha Yan Yue Se''' (Simplified Chinese: 茶颜悦色; Pinyin: ''Cháyán yuèsè'') is a Chinese new-tea brand associated with Changsha and a strong '''guochao''' (国潮) visual ~~identity~~. ~~This page~~ is ~~an encyclopedia stub on~~ brand and ~~category culture—not~~ a shop ~~locator~~.		'''Cha Yan Yue Se''' (Simplified Chinese: 茶颜悦色; Pinyin: ''Cháyán yuèsè'') is a Chinese new-tea brand associated with Changsha and a strong '''guochao''' (国潮) visual identity—classical Chinese packaging, courtyard-tinged shop cues, and “new Chinese-style fresh tea” product talk. On Chinese Food Wiki it is a '''brand and regional-culture''' entry under [[Chinese Drink]], not a shop map or coupon page.

	== ~~Category role~~ ==		== History and expansion ==
	~~The brand is often discussed as~~ a ~~regional flagship~~ of ~~modern~~ Chinese-~~style milk tea within the map on [[Chinese Drink]]~~, ~~adjacent to [[Bubble Tea]] café habits and leaf context on [[Tea]]. Media coverage frequently contrasts its classical Chinese packaging~~ and ~~limited regional footprint with nationwide franchise peers such as [[Mixue]] or [[Heytea]]~~.		Company timelines date the first shop to 28 December 2013 at Simenkou in Changsha, a small storefront of roughly thirty square metres. Founder Lü Liang (吕良) and his spouse are widely named in Chinese business press. For most of its first seven years the brand densified Changsha rather than chasing first-tier coastal cities: press and brand notes cite about forty Changsha shops by August 2017, one hundred by December 2018, and two hundred by January 2020.

	== ~~Name note~~ ==		Expansion outside Changsha began cautiously. Changde received the first shop outside the home city in November 2020; Wuhan opened in December 2020 as the first store outside Hunan. Combined Changsha–Changde–Wuhan counts passed three hundred by late 2020 and four hundred by mid-2021. Later waves added other Hunan cities and a limited set of non-Hunan markets—notably Chongqing (from 2022), Nanjing, and Wuxi (2023)—while remaining overwhelmingly direct-operated. Official materials around June 2024 described six hundred-plus shops across roughly eighteen cities, still heavily weighted toward Hunan. Media contrasts this regional, company-run pattern with nationwide franchise peers such as [[Mixue]] or densifying mid-market chains like [[Guming]] and [[ChaPanda]].
	An earlier English storefront label '''Sexy Tea''' (also written Sexytea) was used for years and drew public controversy; in 2022 ~~the~~ company ~~said it would~~ stop using that English name on new ~~stores~~. Overseas and later branding has also appeared as ChaYan. This wiki keeps '''Cha Yan Yue Se''' ~~(pinyin of the Chinese name)~~ as the primary title; '''Sexy Tea''' redirects here as a historical alias.
			== Products and brand style ==
			Public product language emphasizes freshly extracted Chinese tea bases finished in a modern milk-tea and fruit-tea shop format (see [[Tea]] and [[Bubble Tea]]). Signature cups and seasonal launches are often wrapped in classical Chinese illustration rather than purely anime packaging, which feeds the brand’s “Changsha must-try” tourism reputation. Pricing and store density historically aimed at everyday local consumers rather than ultra-premium sit-down teahouses. Encyclopedia comparison usually places Cha Yan Yue Se beside [[Heytea]] and [[Nayuki]] as modern Chinese tea shops, while stressing its smaller, region-first footprint.

			== Culture and collaborations ==
			Beyond drinks, the brand is a frequent subject of social-media queue culture in Changsha scenic and commercial districts. An earlier English storefront label '''Sexy Tea''' (also written Sexytea) was used for years and drew public controversy in September 2022 over suggestive connotations; China News Service and National Business Daily reported a company apology and a decision to stop using that English name on new shops, with gradual replacement of existing signs. Overseas and later English branding has also appeared as ChaYan. This wiki keeps '''Cha Yan Yue Se''' as the primary title; '''Sexy Tea''' redirects here as a historical alias. Dated entertainment or IP drops, when notable, should be listed on [[Drink IP Collab Timeline]].

	== See also ==		== See also ==
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	* [[Heytea]]		* [[Heytea]]
	* [[Nayuki]]		* [[Nayuki]]
			* [[Molly Tea]]
	* [[Drink IP Collab Timeline]]		* [[Drink IP Collab Timeline]]

	== References ==		== References ==
			* [https://cyystea.com/ Cha Yan Yue Se official site] — brand history and city footprint notes (e.g. June 2024 store/city summary)
	* [https://www.chinanews.com.cn/cj/2022/09-17/9854621.shtml 茶颜悦色就英译名致歉：后期新店不再沿用该名称] — China News Service, 2022-09-17		* [https://www.chinanews.com.cn/cj/2022/09-17/9854621.shtml 茶颜悦色就英译名致歉：后期新店不再沿用该名称] — China News Service, 2022-09-17
	* [https://www.nbd.com.cn/articles/2022-09-17/2469002.html 茶颜悦色英译名“Sexytea”引争议，公司最新回应] — National Business Daily, 2022-09-17		* [https://www.nbd.com.cn/articles/2022-09-17/2469002.html 茶颜悦色英译名“Sexytea”引争议，公司最新回应] — National Business Daily, 2022-09-17
			* Jiemian and other business press features on Changsha densification and selective out-of-Hunan expansion (2022–2024)

Admin: [CFWK] Add P1 drink brand stubs

2026-09-23T05:28:46Z

[CFWK] Add P1 drink brand stubs

New page

{{#seo:
|title=Cha Yan Yue Se (茶颜悦色) - Chinese Food Wiki
|description=Cha Yan Yue Se (茶颜悦色) is a Changsha-rooted Chinese new-tea brand known for guochao aesthetics; encyclopedia stub.
}}

{{Infobox company
| Name = 茶颜悦色
| English Name = Cha Yan Yue Se
| Foundation = 2013
| Founder =
| Location = Changsha, Hunan, China (regional stronghold; selective expansion)
| Products = Made-to-order Chinese-style milk tea and tea drinks
| Homepage =
}}

'''Cha Yan Yue Se''' (Simplified Chinese: 茶颜悦色; Pinyin: ''Cháyán yuèsè'') is a Chinese new-tea brand associated with Changsha and a strong '''guochao''' (国潮) visual identity. This page is an encyclopedia stub on brand and category culture—not a shop locator.

== Category role ==
The brand is often discussed as a regional flagship of modern Chinese-style milk tea within the map on [[Chinese Drink]], adjacent to [[Bubble Tea]] café habits and leaf context on [[Tea]]. Media coverage frequently contrasts its classical Chinese packaging and limited regional footprint with nationwide franchise peers such as [[Mixue]] or [[Heytea]].

== Name note ==
An earlier English storefront label '''Sexy Tea''' (also written Sexytea) was used for years and drew public controversy; in 2022 the company said it would stop using that English name on new stores. Overseas and later branding has also appeared as ChaYan. This wiki keeps '''Cha Yan Yue Se''' (pinyin of the Chinese name) as the primary title; '''Sexy Tea''' redirects here as a historical alias.

== See also ==
* [[Chinese Drink]]
* [[Bubble Tea]]
* [[Heytea]]
* [[Nayuki]]
* [[Drink IP Collab Timeline]]

== References ==
* [https://www.chinanews.com.cn/cj/2022/09-17/9854621.shtml 茶颜悦色就英译名致歉：后期新店不再沿用该名称] — China News Service, 2022-09-17
* [https://www.nbd.com.cn/articles/2022-09-17/2469002.html 茶颜悦色英译名“Sexytea”引争议，公司最新回应] — National Business Daily, 2022-09-17

Cha Yan Yue Se - Revision history

Admin: [CFWK] Wire Commons image into Infobox

Admin: [CFWK] Enrich drink brand from verified facts (original English)

Admin: [CFWK] Add P1 drink brand stubs