Admin: [CFWK] Wire Commons image into Infobox

2026-09-23T07:34:30Z

[CFWK] Wire Commons image into Infobox

← Older revision		Revision as of 15:34, 23 September 2026
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	{{Infobox company		{{Infobox company
			\| image = Chagee.jpg
	\| Name = 霸王茶姬		\| Name = 霸王茶姬
	\| English Name = Chagee		\| English Name = Chagee

Admin: [CFWK] Enrich drink brand from verified facts (original English)

2026-09-23T06:23:18Z

[CFWK] Enrich drink brand from verified facts (original English)

← Older revision		Revision as of 14:23, 23 September 2026
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	\| English Name = Chagee		\| English Name = Chagee
	\| Foundation = 2017		\| Foundation = 2017
	\| Founder =		\| Founder = Junjie Zhang
	\| Location = China; expanding overseas markets		\| Location = China; expanding overseas markets
	\| Products = Original-leaf milk tea and tea drinks		\| Products = Original-leaf milk tea and tea drinks
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	}}		}}

	'''Chagee''' (Simplified Chinese: 霸王茶姬; Pinyin: ''Bàwáng chá jī'') is a Chinese tea-drink brand that markets '''original-leaf''' (原叶) milk tea and related made-to-order teas. This page ~~is a short encyclopedia stub on~~ category ~~positioning—not~~ a store or menu guide.		'''Chagee''' (Simplified Chinese: 霸王茶姬; Pinyin: ''Bàwáng chá jī''; also styled CHAGEE) is a Chinese tea-drink brand that markets '''original-leaf''' (原叶) milk tea and related made-to-order teas. This page records category positioning and verified company milestones for [[Chinese Drink]] readers—not a store or menu guide.

	== ~~Category role~~ ==		== History and expansion ==
	Chagee ~~is part~~ of the ~~modern~~ tea~~-shop layer mapped on [[Chinese Drink]]~~, ~~adjacent~~ to [[Tea]] leaf ~~culture and~~ [[~~Bubble~~ Tea]] ~~shop formats~~. ~~Public campaigns~~ often ~~use~~ literary or character IP ~~storytelling; dated~~ collabs ~~should be archived~~ on [[Drink IP Collab Timeline]].		Junjie Zhang founded the company in 2017. The first teahouse opened on Wuyi Road in Kunming, Yunnan, on 17 November 2017, linking the brand’s early story to a province long associated with leaf-tea production. From that base the chain scaled across mainland China and into several Southeast Asian markets (including Malaysia, Thailand, Singapore, and Indonesia), with Hong Kong also in the network.

			On 17 April 2025, Chagee Holdings Limited priced an initial public offering of American Depositary Shares and began trading on the Nasdaq Global Select Market under the ticker CHA. Contemporary IPO materials and press placed worldwide store count above 6,400 at the end of 2024 and described plans for North American teahouses. Listing status, store totals, and market footprint should be verified against current investor disclosures.

			== Products and brand style ==
			Public branding emphasizes tea liquor extracted from whole leaves combined with dairy, presented as a premium or “original leaf” alternative to powder-heavy milk-tea formulas. Named series such as snow-cap milk teas and teaspresso-style drinks appear in company materials as signature directions rather than a fixed menu. The format overlaps with [[Bubble Tea]] shop culture while claiming a stronger link to leaf identity discussed on [[Tea]].

			== Culture and collaborations ==
			Chagee’s marketing often leans on literary or character storytelling—soft, narrative IP rather than pure discount campaigns. Greater China observers have noted Mid-Autumn and regional collabs (for example literary or healing character themes) that circulate as social-media moments. Dated collaboration rows belong on [[Drink IP Collab Timeline]]. Within the modern tea-shop set the brand is commonly contrasted with cheese-foam pioneers such as [[Heytea]] and value giants such as [[Mixue]].

			In encyclopedia framing, Chagee is often read as an attempt to reconnect made-to-order milk tea with leaf provenance storytelling—Yunnan origin myths, original-leaf extraction language, and literary packaging—while still competing in the same high-street queue economy as other [[Chinese Drink]] chains. Readers comparing capital-market timelines will note that its 2025 U.S. listing followed several Hong Kong tea IPOs and Luckin’s earlier Nasdaq chapter.

	== See also ==		== See also ==
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	* [[Heytea]]		* [[Heytea]]
	* [[Mixue]]		* [[Mixue]]
			* [[Nayuki]]
	* [[Drink IP Collab Timeline]]		* [[Drink IP Collab Timeline]]

			== References ==
			* Chagee Holdings Limited Nasdaq IPO pricing / MarketSite materials, April 2025 (ticker CHA).
			* Company investor and “history” pages noting Kunming first store (17 November 2017) and founder Junjie Zhang.
			* CNBC and other business press coverage of the 2025 debut and store footprint.

Admin: [CFWK] Expand Chinese Drink hub / add brand stubs

2026-09-23T05:21:21Z

[CFWK] Expand Chinese Drink hub / add brand stubs

New page

{{#seo:
|title=Chagee (霸王茶姬) - Chinese Food Wiki
|description=Chagee (霸王茶姬) is a Chinese original-leaf tea drink brand; cultural stub linked from Chinese Drink.
}}

{{Infobox company
| Name = 霸王茶姬
| English Name = Chagee
| Foundation = 2017
| Founder =
| Location = China; expanding overseas markets
| Products = Original-leaf milk tea and tea drinks
| Homepage =
}}

'''Chagee''' (Simplified Chinese: 霸王茶姬; Pinyin: ''Bàwáng chá jī'') is a Chinese tea-drink brand that markets '''original-leaf''' (原叶) milk tea and related made-to-order teas. This page is a short encyclopedia stub on category positioning—not a store or menu guide.

== Category role ==
Chagee is part of the modern tea-shop layer mapped on [[Chinese Drink]], adjacent to [[Tea]] leaf culture and [[Bubble Tea]] shop formats. Public campaigns often use literary or character IP storytelling; dated collabs should be archived on [[Drink IP Collab Timeline]].

== See also ==
* [[Chinese Drink]]
* [[Tea]]
* [[Heytea]]
* [[Mixue]]
* [[Drink IP Collab Timeline]]

Chagee - Revision history

Admin: [CFWK] Wire Commons image into Infobox

Admin: [CFWK] Enrich drink brand from verified facts (original English)

Admin: [CFWK] Expand Chinese Drink hub / add brand stubs