Admin: [CFWK] Wire Commons image into Infobox

2026-09-23T07:34:17Z

[CFWK] Wire Commons image into Infobox

← Older revision		Revision as of 15:34, 23 September 2026
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	{{Infobox company		{{Infobox company
			\| image = Mixue.jpg
	\| Name = 蜜雪冰城		\| Name = 蜜雪冰城
	\| English Name = Mixue		\| English Name = Mixue

Admin: [CFWK] Enrich drink brand from verified facts (original English)

2026-09-23T06:23:23Z

[CFWK] Enrich drink brand from verified facts (original English)

← Older revision		Revision as of 14:23, 23 September 2026
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	\| English Name = Mixue		\| English Name = Mixue
	\| Foundation = 1997		\| Foundation = 1997
	\| Founder =		\| Founder = Zhang Hongchao; Zhang Hongfu
	\| Location = China; large franchise footprint		\| Location = China; large franchise footprint
	\| Products = Value tea drinks, ice cream, related sweet drinks		\| Products = Value tea drinks, ice cream, related sweet drinks
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	}}		}}

	'''Mixue''' (Simplified Chinese: 蜜雪冰城; Pinyin: ''Mìxuě bīngchéng''; also Mixue Bingcheng) is a Chinese beverage brand known for '''high-volume, value-priced''' made-to-order tea and ice drinks. On Chinese Food Wiki it appears as a category-contrast ~~stub~~ under [[Chinese Drink]].		'''Mixue''' (Simplified Chinese: 蜜雪冰城; Pinyin: ''Mìxuě bīngchéng''; also Mixue Bingcheng) is a Chinese beverage brand known for '''high-volume, value-priced''' made-to-order tea and ice drinks. On Chinese Food Wiki it appears as a category-contrast entry under [[Chinese Drink]].

	== ~~Category role~~ ==		== History and expansion ==
	~~Mixue illustrates the mass~~ / ~~value end of new~~-~~tea retail~~, ~~complementing mid~~- and ~~premium-positioned peers such~~ as ~~[[Heytea]] and [[Nayuki]]. Product formats relate~~ to ~~[[Bubble Tea]] shop culture without replacing traditional [[Tea]] service~~.		Business roots trace to 1997 in Zhengzhou, Henan, when Zhang Hongchao began a shaved-ice / cold-drink stall; the Mixue name was adopted around 1999, and brother Zhang Hongfu later joined the growing franchise system. Vertical supply-chain control—selling ingredients and equipment to franchisees—became as central to the model as store count itself.

	== ~~Encyclopedia note~~ ==		By the 2020s Mixue was routinely described as one of China’s largest freshly made tea and ice-cream drink networks by outlet numbers, with thousands of overseas shops especially in Southeast Asia. Mixue Group listed on the Hong Kong Stock Exchange on 3 March 2025; debut coverage highlighted strong first-day gains and a large franchise-plus-supply narrative. Mascot “Snow King” (雪王) functions as both brand mark and widely recognized street IP.
	Franchise counts and campaign ~~mascots~~ change frequently; prefer dated, sourced notes on [[Drink IP Collab Timeline]] for collaboration phenomena.
			== Products and brand style ==
			Typical price points sit near the bottom of the made-to-order tea spectrum (often cited around a few dollars or less per cup in international commentary). Core categories include iced fruit drinks, milk teas, lemon teas, and soft-serve ice cream—formats that relate to [[Bubble Tea]] shop culture without claiming premium leaf storytelling. The brand illustrates the mass / value end that complements mid- and premium-positioned peers such as [[Heytea]] and [[Nayuki]]. Traditional [[Tea]] leaf service remains a separate topic.

			== Culture and collaborations ==
			Mixue’s cultural footprint includes the Snow King character, franchise street presence in lower-tier cities, and occasional campaign collabs. Franchise counts and campaign calendars change frequently; prefer dated, sourced notes on [[Drink IP Collab Timeline]] for collaboration phenomena. Encyclopedia contrast with [[Guming]] and [[Auntea Jenny]] helps readers map mid-price and value tea retail on the same hub page.

			For food-culture readers, Mixue’s importance is the demonstration that ice-cream-and-tea value retail can outscale many premium tea cafés through franchise logistics. The Snow King mascot and low ticket sizes make the brand highly visible in lower-tier urban streetscapes mapped under [[Chinese Drink]].

	== See also ==		== See also ==
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	* [[Guming]]		* [[Guming]]
	* [[Auntea Jenny]]		* [[Auntea Jenny]]
			* [[ChaPanda]]
	* [[Drink IP Collab Timeline]]		* [[Drink IP Collab Timeline]]

			== References ==
			* Mixue Group Hong Kong IPO prospectus and listing-day coverage (HKEX listing 3 March 2025).
			* Forbes and Caixin reporting on founders Zhang Hongchao / Zhang Hongfu and franchise economics.
			* Company and prospectus narratives of 1997 Zhengzhou origins and Snow King branding.

Admin: [CFWK] Expand Chinese Drink hub / add brand stubs

2026-09-23T05:21:24Z

[CFWK] Expand Chinese Drink hub / add brand stubs

New page

{{#seo:
|title=Mixue (蜜雪冰城) - Chinese Food Wiki
|description=Mixue (蜜雪冰城) is a high-volume Chinese value new-tea and ice-drink brand; encyclopedia stub, not a shop guide.
}}

{{Infobox company
| Name = 蜜雪冰城
| English Name = Mixue
| Foundation = 1997
| Founder =
| Location = China; large franchise footprint
| Products = Value tea drinks, ice cream, related sweet drinks
| Homepage =
}}

'''Mixue''' (Simplified Chinese: 蜜雪冰城; Pinyin: ''Mìxuě bīngchéng''; also Mixue Bingcheng) is a Chinese beverage brand known for '''high-volume, value-priced''' made-to-order tea and ice drinks. On Chinese Food Wiki it appears as a category-contrast stub under [[Chinese Drink]].

== Category role ==
Mixue illustrates the mass / value end of new-tea retail, complementing mid- and premium-positioned peers such as [[Heytea]] and [[Nayuki]]. Product formats relate to [[Bubble Tea]] shop culture without replacing traditional [[Tea]] service.

== Encyclopedia note ==
Franchise counts and campaign mascots change frequently; prefer dated, sourced notes on [[Drink IP Collab Timeline]] for collaboration phenomena.

== See also ==
* [[Chinese Drink]]
* [[Bubble Tea]]
* [[Guming]]
* [[Auntea Jenny]]
* [[Drink IP Collab Timeline]]

Mixue - Revision history

Admin: [CFWK] Wire Commons image into Infobox

Admin: [CFWK] Enrich drink brand from verified facts (original English)

Admin: [CFWK] Expand Chinese Drink hub / add brand stubs