Admin: [CFWK] Wire Commons image into Infobox

2026-09-23T07:34:21Z

[CFWK] Wire Commons image into Infobox

← Older revision		Revision as of 15:34, 23 September 2026
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	{{Infobox company		{{Infobox company
			\| image = Nayuki.jpg
	\| Name = 奈雪的茶		\| Name = 奈雪的茶
	\| English Name = Nayuki		\| English Name = Nayuki

Admin: [CFWK] Enrich drink brand from verified facts (original English)

2026-09-23T06:23:19Z

[CFWK] Enrich drink brand from verified facts (original English)

← Older revision		Revision as of 14:23, 23 September 2026
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	\| English Name = Nayuki		\| English Name = Nayuki
	\| Foundation = 2015		\| Foundation = 2015
	\| Founder =		\| Founder = Zhao Lin; Peng Xin
	\| Location = China; listed tea-café group (status may change)		\| Location = China; listed tea-café group (status may change)
	\| Products = Made-to-order tea, soft drinks, bakery items in café format		\| Products = Made-to-order tea, soft drinks, bakery items in café format
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	}}		}}

	'''Nayuki''' (Simplified Chinese: 奈雪的茶; Pinyin: ''Nàixuě de chá''; often styled Nayuki’s Tea) is a Chinese new-tea brand that combines made-to-order tea drinks with a bakery-café presentation. On this wiki it is an encyclopedia ~~stub~~ for '''brand and category culture''', not ordering advice.		'''Nayuki''' (Simplified Chinese: 奈雪的茶; Pinyin: ''Nàixuě de chá''; often styled Nayuki’s Tea) is a Chinese new-tea brand that combines made-to-order tea drinks with a bakery-café presentation. On this wiki it is an encyclopedia entry for '''brand and category culture''', not ordering advice.

	== ~~Category role~~ ==		== History and expansion ==
	Nayuki ~~is frequently grouped with other~~ modern tea ~~shops~~ on ~~[[Chinese Drink]]~~ and with [[Bubble Tea]] ~~as part of urban milk~~-~~tea~~ and ~~fruit~~-tea ~~habits~~. Soft visual and “healing” ~~collaboration themes~~ have been part of public discussion~~; dated~~ examples ~~belong~~ on [[Drink IP Collab Timeline]].		Co-founders Zhao Lin and Peng Xin opened the first Nayuki teahouse in downtown Shenzhen in November 2015, framing the concept as a spacious “premium modern teahouse” inspired by Chinese tea culture and global café chains. The network then spread across major mainland cities and later into selected overseas locations such as Hong Kong and Japan according to listing-period disclosures.

			Nayuki Holdings Limited listed on the Hong Kong Stock Exchange on 30 June 2021 (stock code 2150), becoming one of the earlier publicly traded names in China’s freshly made tea sector. Subsequent annual reports describe cycles of network densification, product innovation, and more cautious expansion when consumer demand softens. Exact store counts and overseas plans change with each reporting period.

			== Products and brand style ==
			Nayuki’s public identity pairs fruit teas, milk teas, and soft drinks with freshly baked goods sold in the same café environment—an approach that distinguishes it from pure takeaway milk-tea windows. Industry commentary in the listing era often placed the brand in a premium tier of modern teahouses, adjacent to [[Bubble Tea]] retail formats but with stronger sit-in and bakery cues. Leaf-type background for Chinese tea remains on [[Tea]].

			== Culture and collaborations ==
			Soft visual language and “healing” illustrator or character collaborations have been part of public discussion of the brand, sometimes after quieter periods of top-tier IP spend. Children’s Day and autumn “relax formula” style drops illustrate how Nayuki participates in the same social calendar as peers. Time-stamped examples are kept on [[Drink IP Collab Timeline]]. On the [[Chinese Drink]] map Nayuki is frequently grouped with [[Heytea]], [[ChaPanda]], and other urban new-tea names.

			Observers sometimes treat Nayuki as a bridge between café hospitality and new-tea takeaway: large early flagships emphasized space and baking display cases, while later network strategies responded to tougher unit economics industry-wide. That arc makes the brand a useful case study beside purely franchise-value models when mapping [[Chinese Drink]] retail formats.

	== See also ==		== See also ==
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	* [[Heytea]]		* [[Heytea]]
	* [[ChaPanda]]		* [[ChaPanda]]
			* [[Chagee]]
	* [[Drink IP Collab Timeline]]		* [[Drink IP Collab Timeline]]

			== References ==
			* Nayuki Holdings Limited Hong Kong IPO prospectus and annual reports (HKEX: 2150; listing date 30 June 2021).
			* Company IR materials describing Shenzhen founding (November 2015) and co-founders Zhao Lin / Peng Xin.
			* Contemporary business press on the 2021 Hong Kong offering.

Admin: [CFWK] Expand Chinese Drink hub / add brand stubs

2026-09-23T05:21:20Z

[CFWK] Expand Chinese Drink hub / add brand stubs

New page

{{#seo:
|title=Nayuki (奈雪的茶) - Chinese Food Wiki
|description=Nayuki (奈雪的茶) is a Chinese new-tea and bakery-café brand; encyclopedia stub for category culture, not a shop guide.
}}

{{Infobox company
| Name = 奈雪的茶
| English Name = Nayuki
| Foundation = 2015
| Founder =
| Location = China; listed tea-café group (status may change)
| Products = Made-to-order tea, soft drinks, bakery items in café format
| Homepage =
}}

'''Nayuki''' (Simplified Chinese: 奈雪的茶; Pinyin: ''Nàixuě de chá''; often styled Nayuki’s Tea) is a Chinese new-tea brand that combines made-to-order tea drinks with a bakery-café presentation. On this wiki it is an encyclopedia stub for '''brand and category culture''', not ordering advice.

== Category role ==
Nayuki is frequently grouped with other modern tea shops on [[Chinese Drink]] and with [[Bubble Tea]] as part of urban milk-tea and fruit-tea habits. Soft visual and “healing” collaboration themes have been part of public discussion; dated examples belong on [[Drink IP Collab Timeline]].

== See also ==
* [[Chinese Drink]]
* [[Bubble Tea]]
* [[Heytea]]
* [[ChaPanda]]
* [[Drink IP Collab Timeline]]

Nayuki - Revision history

Admin: [CFWK] Wire Commons image into Infobox

Admin: [CFWK] Enrich drink brand from verified facts (original English)

Admin: [CFWK] Expand Chinese Drink hub / add brand stubs