Jianlibao

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Jianlibao.png
Name Jianlibao
Name_en Jianlibao
Foundation 1984
Founder N/S
Location Foshan, Guangdong Province, China
Products Jianlibao Energy(sports) Drink
Homepage www.jianlibao.com.cn


Jianlibao

Jianlibao was established as a state-owned sports beverage maker in the early 1980s; its drinks, used by national sports teams, were called China’s magic water for the role they were believed to play in their athletes’ success. In the early 1990s, it was the top soft-drink company in China, and its brands were best-sellers on a par with Coca-Cola and Pepsi. [1]

Jianlibao

History

Jianlibao was the first soda pop created in communist China and made its debut as the official drink of the Chinese team at the 1984 Los Angeles Olympics. The name translates in English as "healty, strong, treasure" or "a treasure to strengthen health". With sponsorships of sports teams and marketing as an energy drink, Jianlibao became the most popular Chinese soft drink in the 1990s.

Jianlibao History


After the state-run company was privatized in 2002 the brand suffered from a series of management disputes which sent the company's founder Li Jingwei to prison for 14 years, as well as his successor Zhang Hai several years later, and the drink nearly disappeared to bankruptcy in 2005. Since then the brand has recovered and remains one of the most popular energy drinks in China.

Guangdong Jianlibao Group bought back the Jianlibao brand in nov 29 2016, once a popular sports drink in mainland China 20 years ago, from Uni-President China Investment Co. for CNY950 million (USD 138 million).


Guangdong Jianlibao Group Co. Ltd

Founded: 1984

Chinese Name: 健力宝集团

English Name: Jianlibao group

Based: Foshan, Guangdong


Jianlibao Drink

Oligo(欧力多益生元)

Yuan Dong Li(元动力)

Love Sport(爱运动NEXT)

A8

Diwuji (第五季)

Guo Bi(果碧)

Baoquoqi(爆果汽)

Baofeng (宝丰)

Jianlibao Drink

Jianlibao Energy(sports) Drink

Jianlibao sports drink, rich in alkaline electrolyte, natural honey, no caffeine
  1. https://www.forbes.com/2007/02/15/jianlibao-zhang-faces-markets-cx_jc_0215autofacescan.html#797b233731c6